As you prepare for your office move, you’ve no doubt informed your staff and given them clear instructions on how to be prepared, and help make the experience as efficient and stress-free as possible.
For example, you’ve advised staff (or soon will) to de-clutter their area and dispose of, or recycle, any items or equipment that doesn’t need to be part of the office move. And of course, it’s important that they collect any personal items (e.g. portraits, awards, lucky troll dolls, etc.) to ensure that they don’t get lost or damaged during the move.
However, there’s another group of people that you need to keep informed as well: your customers! To help you achieve this key objective, here are some simple and practical tips on how to keep your customers in the loop during your office move:
1. Add it to your corporate email signature.
Several weeks in advance of your office move, have your IT or web team add a standardized message to everyone’s email signature. Keep this short (it’s a signature after all), but also remember to make it positive. This is a good news story after all!
2. Send out an email blast.
Craft a short, simple email announcing your impending office move, and put key dates. If there might be temporarily delayed response times during the move, mention this as well. If specific customers or clients need additional instructions, contact them directly.
3. Mention it in your newsletter.
If you have a newsletter (most likely electronic but it may be print as well), mention your office move, and highlight some of the key benefits that your customers and partners can look forward to. For example, if your new office has more parking, is easier to get to, and so on, be sure to mention these.
4. Post about it on your website.
Add a few lines on your corporate home page, or better yet, put a link to a new page where you can discuss the office move and highlight key benefits. You may even want to upload some high resolution photos or videos, too.
5. Post if to your social media platforms.
Mention the office move on your Facebook page, Twitter account and other social media platforms. Provide ongoing updates as well.
6. Add it to your invoices.
Similar to your email signature, add a few lines to all of your invoices notifying customers of the impending office move.
7. Mention it on your voicemail answering system.
Quickly mention the office move on your voicemail answering system. Rather than going into details here, point callers to your website so they can learn more, or invite them to speak with a staff member.
8. Use on-site signage.
Even if you don’t have a lot of “walk-in” traffic at your location, it’s worthwhile to put a sign up in your reception area that references the office move.
9. Send a press release.
Moving into a new space is an ideal opportunity to send out a press release. Not only will you spread the word, but you’ll generate some positive buzz and visibility.
10. Have a Party!
What better way to inaugurate your new location than with a party? Invite customers, partners and neighbours. Much like a press release, it’s a great way to spread the word, as well as have a great time!
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